Free facebook likes followers shares amp comments exchange
Not only do you have a network, but every node in your network has a network of its own! You divided metrics into three buckets: acquisition, behaviour and conversion. And let me know in the comments section below: what type of social proof makes most sense for your brand? We continue to see examples which prove it to be a very strong relationship. Typically it Free facebook likes followers shares amp comments exchange from identifying key business goals and identify the value added to the business by each goal. I did want to just note one thing—regarding tracking of Twitter favorites—you can get an email notification for those, and then have the notifications sent to a specific folder. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Consider Facebook Likes, Comments, and Shares vs. All the good and the bad get mushed up into a unrecognizable goo and it becomes hard to understand which accounts are doing a great job and which ones massively stink. There are so many things you could be measuring, rather than simple Free facebook likes followers shares amp comments exchange counts. Mostly because I believe that social media is unique in that it allows businesses and brands to influence across the entire funnel highlight, persuade, acquire, retain. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact. Avinash Kaushik has a gift for thinking up numbers that really matter to web and social media marketers, so much so that Google hired him as their Digital Marketing Evangelist. Applause Rate: This one is not currently available in Snap although again, we are collecting some of the individual metrics you describe. Does that mean, they are all important? This is where I need your help. Wonderful article Avinash, as always.
I am going to break one of my Free facebook likes followers shares amp comments exchange cardinal Free facebook likes followers shares amp comments exchange Only write about real problems and measurement that is actually possible in the real world. Most of us have no idea how to participate optimally in this unique channel — we are doing TV on Twitter breaks my heart. We have IT-minded people engaging in massive data puking one report with 30 metrics anyone?
I want to propose a framework you can use to measure success using metrics that matter Free facebook likes followers shares amp comments exchange one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Use data to incentivise our companies to do the right thing by measuring what matters, what makes this channel so unique. No more embarrassing your brand on Twitter, Facebook, Google Plus, YouTube.
Not the ridiculous Followers to Following ratio. Not the… well there are so many horrible ones to choose from. Did you grab attention? Did you deliver delight? Did you cause people to want to share? Did you initiate a discussion? Did you cause people to take an action? Did your participation deliver economic value? The " so what? Oh, I totally forgot to say this….
Brands all of the aforementioned plus… as in Mitch Joel and Stephen Colbert and Nancy Pelosi. When I say most brands do TV on social media what I mean is that we do the same uninformed shouting and pimping on social media that we do on TV. We know little about who is on the other end of the TV set and the medium places limits to what we can do.
So to make our marketing more efficient we shout more loudly, more frequently! We can measure if what we are saying connects to them in near real time! And unlike all others, this channel has the word social in it! Social as in talk and listen and discuss. One beautiful thing… you can measure this on every social channel on the planet. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in.
That is why I love this metric. It forces you to do the right thing right away. And it is a lot of work. So aim for a higher Conversation Rate. Build your own watering hole in the digital universe. Have meaningful conversations with your audience. You can always be provocative, say silly things and get a high Conversation Rate.
Pick Sarah Palin for your topic. Remember we do not measure to manipulate the metrics, we measure to know if we are adding business value. Individually this is not Free facebook likes followers shares amp comments exchange hard to measure. But across channels there does not seem to be an option. This is where I need your help. Do you know of a tool that measures conversation Rate easily as defined above across the main social media channels?
Every channel has inherent limitations, often exhibited by the number of ads you can buy. On Google paid searchon Facebook display adson Radio audio adsand all other channels you can think of. Not only do you have a network, but every node in your network has a network of its own! If you follow my advice and post something "incredible, relevant, of value" to your audience then they can allow you to break free of the limitations of your network and spread your word around to a more massive audience!
Take me as an example. I have, as of today, 57k followers on Twitter and around 12k on Google Plus. Even if every single person who follows me reads every single thing I write, I can at most reach 57k people on Twitter. But the size of my second level network the unique people who follow the people who follow me is 6. My real "reach" it turns out is not 57k, it is 6. So measure Amplification, the rate at which your followers take your content and share it through their network.
As you post and tweet and you rock and you roll… measure what pieces of content type cause amplification allow your social contributions to spread to your 2nd, or even 3rd, level network. Understand times and geo locations and topics and things. Then do more of the type that increase amplification. Oh, oh, oh Free facebook likes followers shares amp comments exchange. Individually you can, see image Free facebook likes followers shares amp comments exchange, pull out Excel and make magic!
Do you know of a tool that precisely measures Amplification across all channels as defined above? Your selfless social media contribution comes back to assist you in driving valuable business outcomes. Individually the numbers are available in most tools. For Facebook the number is included in Facebook Insightsthough it is not available as easily in a simple way at least not as expansively as outlined above.
For Twitter, sadly I could not find it anywhere inside Twitter or other tools. Do you use a tool that will allow us to measure Applause Rate? Please share via comments. I know that the long time readers of my blog would know that I would never let you get away without measuring hard business bottom-line impact of any digital effort! It is foolish to believe that just Conversation Rate, Amplification Rate, Applause Rate will get you the eternal love and gratification and perhaps budget!
Yes they care a little bit about this "social media thing. I cannot stress that enough. If that is your primary objective you are going to suck at it and the above metrics will reflect very efficiently how much you suck. Some of them will buy something, others will sign up for your email marketing list, others still will order a catalog or write reviews for products on your site or sign up as an affiliate or create wish lists or marriage registries or phone your call center to order something or… stay with me….
And you know what all of those things are? Macro and Micro Conversions! And you know what you can do with macro and micro conversions? You can measure Economic Value! But some of it can be and it is your job, nay duty! It is not very hard to do. Read the two posts immediately above. They share very specific guidance for businesses of different types B2B, B2C, A2K about how to identify the macro and micro conversions and then compute economic value.
Your job is to identify that blue arrow, and Free facebook likes followers shares amp comments exchange orange box what it stands for and what the amount is. It is not very hard, just takes a little patience and imagination. And here is the incredible, amazing, magical thing. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.
The above data can give you guidance on where to be. You do Economic Value and you will never, ever have to beg for investment in Social Media, and your career will get on the fast track. And just to repeat one more time. But showing some direct economic value will get you permission to do more of that. Without it you are just another "smarty pants" promising "vague outcomes" via "the next hip thing.
Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact. The challenge is that thus far it is hard to pull them all together in one place. As I had mentioned earlier, Excel is your bff for now. My hope is that vendors will stop creating tools in silos just do Twitter or Facebook or Google Plus or YouTube or… and start to think of real world needs of Brands and Businesses and pull together metrics we need into one place from all social channels.
You can see Retweets x-axis and Replies size of the circle overall and individual tweet perspective. So both Conversation and Amplification. The other two metrics are missing, but it is a start. But you can get that out of Google Analytics or Site Catalyst in five minutes. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. All I ask for is a donation Addktive local tracklists one million US dollars to Doctors Without Borders.
Free facebook likes followers shares amp comments exchange you are engaging in brand advertising on social media channels then the metrics you should solve for should be the first three. If you are engaging in direct response advertising on social media channels then the fourth metric, Economic Value delivered, comes into play from a strategic perspective.
It covers both the immediate value revenue via macro conversions and the longer term value economic value via micro conversions. It will be hard. The enchanting temptresses that are Clicks and Impressions and Avg. CPC will try to lead you astray. Social media presents and incredible opportunity to rethink what it means to connect with and influence customers. You need to forget what has worked in the past and that is why this is so incredibly hard to do.
The biggest brands in the world embarrass themselves every day on social media. Erik Ohlen was inspired by this blog post to create a very simple, and effective, dashboard where you can track the four recommended social media metrics. As I had stressed above, currently if you want to report these metrics exactly as defined above and from ALL the social channels mentioned then you have to do so manually. Small price to pay for communicating the actual impact Free facebook likes followers shares amp comments exchange social media to your management right?
Sheet 1 is the dashboard itself, with instructions. Sheet 2 is where you type in the raw data. Could not be simpler. Download: Social Media Metrics Dashboard. Adapt it to your business. But now there is a very good, still in alpha, tool Free facebook likes followers shares amp comments exchange allows you to measure the metrics recommended in this post. Play with it, and get just the data you need to make smarter decisions when it comes to social media.
How do you measure the success of your social media efforts today? Got a favorite super lame or super awesome social media metric? Does one of the four or all four! What did I miss about social media? Please share your feedback, critique, suggestions, and cool tools to measure these four metrics, via comments. It highlights the need to have clear business objectives and a logical framework of how the activity in the specific social media channel will roll up to something that matters to the business.
It seems like "economic value" as you define it understates the potential for social media, as it relies on campaign-tracked and referral traffic tied back to on-site conversions. That makes it a real bugaboo to measure, I realize. Economic Value is just one of the four things I recommend people measure. And that work does not stop. So totally true, Free facebook likes followers shares amp comments exchange. All your posts are great…and this one rocks again.
I wish there was that one comprehensive measurement solution. This is the paradigm shift. I for one thank you! I can be customer-centric truly not just hyperbole! Wonderful article Avinash, as always. Among the four metrics, the most important thing would be economic value. My real-life challenge on finding economic value is that most of the case eventually it will be based on certain assumptions and making reasonable assumptions is a key to the right economic value.
Tim mentioned the value of non-trackable social media influence such as in-store conversion. If we do it correctly, we can justify the value of social media investment most of the case even not touching intangibles. It seems like commenting, sharing, and liking are all manifestations of the same larger, underlying thing, no? Scott: The commonality between Conversion, Amplification and Applause, if there is any, is that they creating a set of permission based influence engagements with your 1st level, and through them the 2nd level, network.
Other than that I personally believe they measure different things and, more importantly, different outcomes. Thus provide different insights into how well you are doing. They differ regarding the actions we take as a result of that affinity — and thus perhaps a level of commitment to the content e. I agree that the state of mind for the actions from the audience may be the same, but there are several differences in the magnitude and the expected follow-up response from these actions that should trigger different tactics on how the marketer should respond, which I believe is what really matters.
For example, I think one big difference that lies between Conversation Rate vs. Amplification Rate, is how much the marketer himself is involved after he published the initial post. If you publish a really viral post, it may get shared many times, spread across several network levels, building strong brand awareness for you. However, without your direct involvement in a conversation about the content, the awareness itself may not have enough content to turn into brand trust that may have been built with more direct engagement.
How that actually affects the final economic value of course, depends on each business or situation, but it sets up potentially different tactics on how marketers can take action. However, what you call conversation see above we call engagement kind of pre-step to conversation. We then distinguish between author replies, reader replies, and so forth.
I concur with you on the metrics you mention in your comment. My good friend Joost de valk had created plugin for WordPress that measures those metrics based on post I had written — talk about circular references! I did not know Yoast had a plugin …. I agree that we need to stop pushing the one way communication marketers are used to with TV and radio.
This way you can see if members are talking to each other stronger value or if they only talk to you. Once again, thanks Avinash. It was bold and refreshing of you to be willing to deviate from your norm. That is, maybe even more dis-Liked something. Therefore, in other words, it boils down to: The update made a number of impressions; some of those actually paused to read my update; some of those people might be pro-Like and bothered to click a link labeled Like; and it is always true that no one clicked the link labeled dis-Like.
We can have that discussion some other time : None the less I think it is very important the true context of that metric be understood. Also, at the risk of repeating myself and at this point sounding like a broken record — if that metaphor is still valid : — my belief is link tagging a la Google URL Builder is a useful tool that is too often overlooked. Tagging when paired with a URL shortener that provides analytics e.
For example, in using the URL Builder format I treat each update as a unique "campaign". That is, trying to understand for example if a particular hash tag on Twitter seem to draw more clicks. Getting involved sooner means figuring it out sooner. Getting involved later will only delay the development of the muscles necessary to do the necessary heavy lifting. Mark: Think of it in layers.
Each adds an additional amount of "pain" to the user to do, and hence provides more context and detail. First layer of insights. It is not just a button click any more. Thank you so much for your detailed comment, and dissent. I appreciate that more than you can imagine. This is similar to your "conversation rate" except you reference a specific post — the keyword mentions can happen independent of this. You asked how to measure this conversation rate — all of the main vendors would claim to do this — this was our compilation:.
Conversation share — volume compared to competitors for target keywords — I think this is the most important type of measure you are missing here — you could have an efficient lower funnel but the brand is not discussed so much relative to competitors 3. Mostly because I Free facebook likes followers shares amp comments exchange that social media is unique in that it allows businesses and brands to influence across the entire funnel highlight, persuade, acquire, retain.
Most great brands are doing that now. That cracked me up. It does boggle my mind how many people, even the media, still report hits as being a reliable metric. Heather: That is true, but some Likes on Facebook are in Free facebook likes followers shares amp comments exchange of comments and other Likes are in context of a page and others still are in context of a brand.
In our analysis sadly we will have to ensure that we accommodate the context in which we want to report the data, and then choose accordingly. I did want to just note one thing—regarding tracking of Twitter favorites—you can get an email notification for those, and then have the notifications sent to a specific folder. Simply put, the most engaging tweet or post from an unknown will not elicit the number of responses that any reasonably coherent tweet or post from a prominent individual will inspire.
People enjoy the idea that they can interact with important people. I deeply believe that any person or brand has an opportunity to create a hyper relevant network on social media and succeed with it. Yes, the size of the network might be people or people vs 1 million. But if you do it well and you are able to create a social graph with the right people then what does it matter that Ashton has 15 trillion?
But we are both solving different problems and, dare I say, we are both winners. Even if you have 20 people liking your Facebook Free facebook likes followers shares amp comments exchange, figure out how to solve for these metrics. Thanks for your thoughtful reply. I was concerned that your metrics approach would be too discouraging for the little guy.
Admittedly, Ashton has more of a following, but to us, you are also one of those people who enjoy benefits from the celebrity factor. However, your point that even small numbers can work is encouraging. Avinash — Great metrics and blog post as always. I get conversation, applause, amplification and economic impact for actions that occur in session. But what about long sales cycles and repeat visitors.
Josh: With analytics of all types from all vendors becoming more Visitor centric I personally believe that the challenge you mention is becoming less of a challenge over time. Which in turn should help you communicate how Social impacts future behavior especially if it leads to a Macro or Micro Conversion. Reports can be Free facebook likes followers shares amp comments exchange in csv.
Thank you for writing it! The 3 independent metrics should probably remain separate as you start to analyze a single message impact across different networks. Justyn: Please see my response to Mark regarding relationships between the three metrics. There is a lose tie, but they are different enough. It is tempting to think of a single metric why make our life harder!
I am sure there is a magical "Social Value" metric out there. It would not shock me one bit that some are already selling Free facebook likes followers shares amp comments exchange as the secret sauce. Is it possible the value of social is exactly what can been measured, and no more? There is an astonishing bias towards believe that there is an overwhelming amount of value in Social beyond what can be properly measured. I have a much more positive brand affinity towards Red Bull purely because of their incredible social media participation.
I am not going to switch away from Comcast inspite of their horrible DVR because of how amazing their support is via Twitter. Free facebook likes followers shares amp comments exchange on and so forth. But short of running clean test and control experiments there are such huge data gaps here, it is hard to do them it is impossible to quantify value in a clean way. Hence the stress on measuring Economic Value.
If social media is done well by any brand that Economic Value will easily surpass any people, process, technology investments the company is making. That should tide us over until we figure out the value of the other stuff. And then we will rule the world! For example, to small local businesses who do no other form of advertising, there is a huge amount of relative value to using social media, versus no advertising at all. On the other hand, I wonder why social analysis seems to forget that people have to be aware of you to "Like" you in the first place.
Further, it seems unlikely a person would "Like" a brand or product if they have not already experienced it, and are already a fan. If this is not true, if people "Like" a company even thought they do not paid to Like? Add the fact Arnav khushi vuclip video companies are running lots of advertising designed to create awareness, and the incremental value of social as a "media" may be close to zero, or at least less than the cost to analyze the Free facebook likes followers shares amp comments exchange value of it.
And this last, really, is the core of the issue. What makes this type of debate so much more Free facebook likes followers shares amp comments exchange is that Social is very high level of effort in a way that SEO is not today. But, I do think you are overlooking one crucial element to the value of social media, which its synergy with search.
We continue to see examples which prove it to be a very strong relationship. For instance, a user shares a page to their friends on Facebook. Because the link was shared through our on-site tools, a custom tracking code is appended. Then, suddenly, we see a huge spike 30k visits coming from Bing with that particular URL, including the sharing tracking code. When users grab the URL out of the toolbar and paste it into facebook and twitter etc…?
This relationship to search is EXTREMELY valuable for a company who garners the bulk of organic traffic through search. But, the lack of transparency in this relationship make it very difficult to craft a bullet-proof argument for investing in Social. Also, we just signed on with an awesome little start up called Argyle Social argylesocial. They provide for link tracking, publishing, on-site conversion tracking, account or platform level analysis.
It seems like they could track 1, 2, Part of 3 FB not Twitter and 4. One thing that is going to kick this framework into high gear is sentiment analysis. Sadly, no one has nailed it yet — automatic processing of language is a ridiculously difficult problem to solve. That would open up a crazy new world of measurement. David: It is a hard problem to solve and data today, not matter how good, is just not there.
Human processing of the context of the words still wins for now. But even a cursory glance will identify imprecise classifications. Lots of great stuff to think about here, Avinash. Thank you for bringing this conversation to the table and for framing the topic so nicely. I really like the idea of measuring the individual tweets for the type of Free facebook likes followers shares amp comments exchange that causes better amplification or better applause.
I like your google analytics report for measuring economic value. My mind immediately wanted to see bounce rate in there to get a glimpse at missed opportunities. Even though some re-post a blog, they change some text, but dont even bother to mention the source. The original writer doesnt get noticed, the person copying the post does. Lot of "duplicate" post blogs have spoilt the real blog world, which makes it worse day by day!
On measuring applause on Twitter, what about Free facebook likes followers shares amp comments exchange. That allows you to see how many people favourited a specific Tweet and who did the favouriting — is that a word? On the subject of Free facebook likes followers shares amp comments exchange networks, have you looked at tools like Followerwonk? Quick way to better understand the make up of secondary networks — as well as identify which people you might consider following engaging with.
Great article as always Avinash, and the topic of social media metrics and measurement strategies is something I am quite interested in and am spending quite a bit of time doing ongoing research upon. When you defined macro vs. Conversation, Amplification, Applause absolutely add value to the business. But for now, while the ecosystem evolves, it is very hard to understand how the direct part of the definition is met. Hence for now I would say these metrics and success they identify adds indirect short and long term value to the business.
So I would not consider them to be "micro conversions. I like the three metrics you propose and share your aversion for aggregate metrics. You seem to imply that you use social media to drive traffic to your site which will then create economic value. My brand manager colleagues would argue that the value is created by their beautiful facebook pages themselves i. Where does this fit in the framework?
Daniel: Beautiful Facebook pages are not the end. They are, if they deliver relevance, the starting point. Then you measure Conversation, Amplification and Applause to understand if your beautiful Facebook pages contain beauty that is just skin deep. In as much having a social strategy that provides a path for outcomes for some of your audience via your websites might not be an option. That would be quite sub optimal. Regarding "People Talking About"… it is a compound metric that mushes a few different things together.
I am a little bit biased against compound metrics, please see the links in the above comment. They will likely share my email with others using their fwd button. If those people use Outlook then they show up in Direct Traffic. But if they use modern email programs like Gmail then they will show up just fine as email referrers and hence trackable!
Also if you use the "Email to a friend" link on most sites then they contain tracking parameters. So you are right that there are limits to what can be tracked. But we can Free facebook likes followers shares amp comments exchange more than you can imagine. For managers who are non-averse to aggregates, just think of the possibilities: only 4 more metrics away from a tool you could call the "8-Track Ply-er". But for me Free facebook likes followers shares amp comments exchange who lives on the other side of the tracks — who is not hugely knowledgable about Marketing, it seems logical NOT to listen to all those managers who want everything to square.
Apple had said as much. Or to borrow a Free facebook likes followers shares amp comments exchange from a P-Funk track, "We do this and this is what we do. We Do do this and what we do to this, we do to you. My grandfather used to say "Figures always lie and liars always figure. I believe you should study your stuff and shoot for quantitative and qualitative measures. The absence of self-study is an abysmal tunnel.
But ask those managers who stare at the bottom line to try a social logical experiment: Write down and share with their colleagues how all your products, projects, plans and ideas fail to meet their intended goal. Then compare that with your quarterly reporting. Really like Jim comment; there will always be a brand awareness dimension in any broad marketing campaign display, social media, TV. Bottom line, you always need a way to measure effectiveness of a campaign money rule — here comes KPI 4.
You might check out a company from Durham, NC called Argyle Social. The first step is to find a tool which will deliver simple reporting on key metrics similar to what you discussed on our most used social platform for now Facebook. The best part is that I can add a number of brands pages into the platform and compare based on the above scores to see how well is brand is really doing. It is the classic case where brand A may havefans and a poor score while brand B may have 20, fans but fans who engage, comment, like and share actively on the page.
The holy grail as you say is to have "one tool to unite them all" and it is badly needed. I can see Google buying out a combination of these vendors or perhaps one vendor who has cracked the problem for the most used social platforms and building this into the next GA. The challenge with Facebook only tools is that they fall into the trap of just doing a data puke of Facebook data rather than focusing on what happens after a brand posts on Facebook the four metrics outlined in this post.
Big LOL from me : Thank you for yet another well thought out and insightful Free facebook likes followers shares amp comments exchange. I believe that this concept is at the core of true social media analytics and should be the direction that is taken by any organization who truly wants to understand the impact of their social media efforts. The concept of cross-channel metrics is a key component of a new social media analytics tool called Social Snap that my company is releasing next week at eMetrics NYC.
Social Snap currently incorporates metrics from social channels like Facebook, Twiiter and YouTube, as well as Google Analytics data, social media monitoring data, and custom data sources, such as CRM data. Social Snap has also been built with the idea that each organization has unique business objectives that are tied to their social media efforts. Because of this, the tool is completely customizable, so that users can create a set of custom reports and dashboards which allow them to truly understand how their efforts are impacting their business.
Nathan: Thanks for recommending your tool. Social Snap seems to be doing a lot, there is a ton of data from the social channels that one gets from many other tools perhaps too much data, and variations on metrics that add to the too much data! The integration between some activity on the site is wonderful, as is the categorization into positive, negative and neutral always such a hard thing to get right.
Perhaps you are evolving in that direction. Thanks for this, Avinash. I have been struggling with "monetizing" social media traffic. Or better yet… RETURNING visitors with social media as the point of first referral. Working effective measurement of social traffic into your multi-channel funnel is good stuff. I spend a lot of time thinking about that; moreso than looking at the numbers independently. Deric: I agree with you completely on the value of segmenting the Big 4 Social Metrics for the customer personas you mention in your comment.
Sometimes on social channels it is hard to figure out such information about people who engage with us. But that should not stop us! I would also expand your segments into other customer engagements of the more traditional ilk. Or attract, acquire, retain serving existing customers is such a great use of SM. Thanks for posting your reply. Our attention has been focused on development and we are behind on marketing. So, thanks to you, an update to the features pages on our site has just been added to the top of the marketing priority list.
I also want to point out that Snap does indeed collect hundreds of metrics from social channels, however, we are very conscious of the data puking issue. Social Snap goes way beyond the individual metrics collected. Conversation Rate: We provide a very similar metric in Snap. We also provide a total audience engagement metric across channels for the purpose of tracking engagement growth.
Snap provides reporting on soft and hard conversions and goal value very much the way you have described it here. This data is reported on in several different places in Snap. In the campaigns section, it is combined with campaign buzz and retweets to provide a more comprehensive view of what happened before the visitor arrived at the site. Amplification: We are collecting the metrics you describe on a per channel basis not Google Plus yet but we have not yet combined those into a metric like Amplification rate.
We like the idea! Applause Rate: This one is not currently available in Snap although again, we are collecting some of the individual metrics you describe. Great idea and we will consider rolling up into a derived metric. Like you, we believe that calculating derived metrics metric combinations across channels is absolutely necessary. This is a task that will never be "done" as the data available for collection changes, new thinking like this post emerges, and the channels and web analytics tools evolve.
Does anyone have experience using Simply Measured? Free facebook likes followers shares amp comments exchange insightful post, Avinash! My friend Marsha and I started a group on Facebook called "Strong is the New Skinny" or "SINS" and have seen it grow into a highly active community of over 27, in about 1 year. Number of customers REQUESTING you to help them buy and initiating a buying conversation!
Sometimes massive responses to the links we share to blog posts or just status updates and many shares of them from there This past weekend, I had a vendor booth at a fitness event and had a girl drive up from about 3 hours away to hang out with me and my girlfriend because she "knew" us from Facebook. She brought us each a T-shirt from her gym, bought an autographed hardcopy of my book and hung out with me at my booth for several hours on Sunday.
I know of a lot of sites that measure one or two of these none that measure all. It has been my opinion for some time that there are many times more lurkers in social than there are engagers and by measuring the interaction with the content you get a much more accurate picture of influence than than measuring 1 to 1 engagement with the person. The question I think is how do you enventually gain a level of influence with your audience to the point a large number act when you request it?
Our testing seems to indicate it comes from 1 gaining attention through sharing of good relevant Free facebook likes followers shares amp comments exchange to the given audience 2 Creating insightful orginal content that the audience can identify with and 3 Good old clear messageing and call to action. The kicker seems to be audience fragmentation. For a specific niche like Hubspot it is easy for them to know their audience and what Free facebook likes followers shares amp comments exchange to produce and share, however for a retail store like say a car dealership this becomes a bit more difficult.
Only a small part of the audience is interested in automotive related things at any given time and those interest times can be far between. Larry: Your three part advice is very prudent, and my own experience bears that out. I would just add one slight nuance. That last part of your comment is the core reason why number of followers etc are horrible metrics.
It is not about the size of the audience, rather the relevancy of the audience. Actually step one in my process above starts with sharing content that has nothing to do with you just of interest to your audience, that gets their attention. Only after you get their attention can you then layer in your own content to build authority that leads to eventual action. Once you determine a number using the metrics above, how do you know, on a scale fromwhat is a good number?
More Conversation, more Amplification, more Applause and, lord knows this is true, more Economic Value. So benchmark against yourself and aim to get better over time. I think you have my book Web Analytics 2. In some cases you can snag your competitors numbers easily. For example the Google Plus tool above also measures your competitors just type in their id instead of yours and you can start to benchmark against them. I came across this post from another interesting post you had about CI tools.
I love how you have links from your other topics to new topics that even more interesting. Are there any tools out there that will give me this level of detail Captain tsubasa 2 game genie cheats the post level? I am using Supermetrics but I could not get the level of granualarity on my competitors.
Free facebook likes followers shares amp comments exchange ended of having to build an web scraper via excel VBA that collects these metrics at the post level. It also lets me scrape for my competitors social pages to see what they are doing so I can set benchmarks. You mentioned if there were any tools that captures these for you and I would love to share this tool I created for everyone but wanted to know your thoughts on web scraping these social media channels.
I want to know which of my competitiors post had the most engagement this year. Any way to achieve that? But I have to agree with Levett — a huge fan base that hardly posts and gets crappy engagement for the size of the fan base will show relatively high engagement. Clearly Chewy doing better but the metrics are only marginally better Free facebook likes followers shares amp comments exchange Chewy and better for PetSmart across Instagram and Twitter because of sheer Free facebook likes followers shares amp comments exchange of fans even of only a tiny fraction engage.
BTW — Your blog is a perfect example of social media done right. This is what most companies should embrace and understand. We have to do different type of measurement for make the better performance of our website. You have discussed the various great things like Amplification Rate, Applause Rate which are quite new for me and I love this concept. Social media is great platform but how to enhance with it GA is definitely a tough job.
You explain in a very Free facebook likes followers shares amp comments exchange manner. I am using Radian6 for tracking my social media updates and it works well for me. I have just read your interview in SEOmoz and it is simply awesome for all Mozzer including me. Currently I am working on Facebook page with GA workaround. Someone also prefers to use Facebook insights for this. I am bit confuse where to start. PS: Do not forget to measure brand impact over time along with direct response.
We have to see the engagement level on timely manner. Very pleased to have discovered you thanks to the SEOmoz newsletter with the interview from I Love SEO. Looking forward to reading more and learning from you. This is great Avinash! When this link travels through twitter, facebook and linkedin shares, is it getting all the attribution it should? Free facebook likes followers shares amp comments exchange If you add campaign tracking parameters to the links you share via social media then you should be able to track all the visits through those channels cleanly and completely.
Across platforms and devices. This makes it ever more easy to do things like measure conversion rates and economic value. Additionally you can also do multi visit analysis using solutions like Multi-Channel Free facebook likes followers shares amp comments exchange. I think this is a difficult one. What you want to measure here is really if people show that they appreciate your content or not. Each network has their own function for this, are we using it that way though?
Joakim: The common thread through all the "actions" chosen for Applause Rate is that they are single click "thumbs up" across the different channels. I would look less for that each are called and more at the action that is being measures. If it fits then group it, if it does not then not. Free facebook likes followers shares amp comments exchange per Activity Divide your total potential reach with number of Activities, reach is things like newsfeed impressions on facebook, mention audience on twitter Free facebook likes followers shares amp comments exchange.
Tot Attributed Value In particular Network Activity Rate. If we follow metrics, such as the proposed conversation rate, over time, we do need to think about the growth in our follower base in particular on Facebook. If the conversation rate is growing, but at a much slower rate than our fan base, we should rethink our content sharing strategy.
Free facebook likes followers shares amp comments exchange experience is that growth of Network Size is pretty linear and not affected very much by Conversation Rate or Network Activity. However, sales and traffic to your website are affected by the two first i. Maybe a bit overwhelming when trying to explain this to clients whom we want to set up with a social network and have someone in their business dedicated to engaging in that social media. Once again, this is a great post.
It definitely help social media marketers pull a brilliant scorecard that highlights the underlying value of their campaign this quarter! While Conversion engagementAmplification and Applause are all measured through physical interaction, have you thought of the capabilities of measuring VIEW-THROUGH Conversion on Social Media? However, 2 days later, they went to Dapuri. If we can measure at this Free facebook likes followers shares amp comments exchange of granularity for this type of "interaction", it would be great!
Perhaps "exposure" is a better term. Overall though in Social Media is is hard to measure that someone read something. We use proxies like you see in this post that are better in some ways. The challenge is that we are trying measure something where we have no clarity in terms of what happened. We are assuming that something was seen, we have no idea that they did.
One good way to validate that hypothesis is not use controlled experiments to figure out if something moves the dial. Much much better than using view thru. How do you calculate the economic value per source of visitor? Do you obtain it from GA? Is it just the figure you give to the goal when you are setting it in GA? Avinash, we are using Campalyst — one of the only tools that sync Facebook and Google Analytics and provide a dashboard view of how every post converts and completes the conversion goals.
Great stuff and worth looking at. I have just started working with a client who has more than 80 twitter accounts and about 20 facebook accounts, the dashboard looks great but would I just add on all the twitter and facebook accounts? Carol: This is a common, and complex, challenge. Thanks for bringing it up. I am personally not for aggregating all the data up into one rolled up view. All the good and the bad get mushed up into a unrecognizable goo and it becomes hard to understand which accounts are doing a great job and which ones massively stink.
Call the rest "middles that are ok but should do better to show up in the top five. In the end you do want to to drive some action, not just report the data. Although I believe the economic value component of your matrix needs to be taken very carefully or perhaps even with a few grains of salt… the Free facebook likes followers shares amp comments exchange component which is engagement might be the holy grail since we are trying to measure the connexions between people, their ideas and networking relations.
The only tool that I know of that tries to measure the conversation rate is from a company called Nexalogy : nexalogy. But I have to admit that while you are right that Economic Value should be computed carefully see links below on how toI do not believe it should be taken with a grain of salt. There is some art involved, it is mostly science. And it is a solid number. No matter how much "engagement" happens. As the post outlines… I am totally in agreement with you that the conversation, participation, applause, amplification add a tremendous amount of value.
But there is value. As a brand that actively participates in Social Media I see it, and feel it :every single day! Avinash — you should check out the metrics available in ThinkupApp. A redesign of the dashboard is coming soon, some details are here — expertlabs. I think it looks interesting. From the limited view of the screenshot though it looks like one of many tools that just go grab the data and then a bunch of it is represented in that image.
Some of it full of promise perhaps this is what you mean when you say redesign. But much of it suffers from the problem that all tools from Google or Radian6 or whomever suffer: Just puke a bunch of data out. That would be adding great value. I concur with you that the fact that they have access to all the data gives them a leg up on computing Conversation Rate, Amplification, Applause and Economic Value. So I have a question; There are differences at the moment of establishing metric between different sectors?
For example, between public institutions Free facebook likes followers shares amp comments exchange health there would be differences Free facebook likes followers shares amp comments exchange ultimately, we all measure the same thing? There might be some change to the last one, Economic Value. Clearly a government website will have a different macro and micro conversions and how they compute economic value. That will be different again for a newspaper or a pharmaceutical company etc.
And like I always say, always embrace the bad comments, how else will we learn to improve. Jon: Congratulations on making the UK government a bit more data driven! All governments in the world need that type of evangelism. Amplification, Applause, Conversation and Economic Value. We certainly want to measure conversation rate, and we want to know the tone and texture of it so that we can adapt. However, we have been able to link our measurement of social media performance to recognised measures of brand value and growth which many organizations take very seriouslywhich should add further power to the social media investment argument.
With Conversation Rate, have you considered posts initiated by the customers. These can be customer service, product info, feed back, sales enquiry, nevertheless real conversations and the brand engage in conversation. Andrew: Conversation rate is of replies per tweet. Bart: Yes of course it is entirely possible. But in my humble experience across B2B and B2C those macro conversions are tiny in number and hence often "prove" that Social Media is not worth it.
But here is the wonderful thing, you can see what it is for your business and decide what you want to do Free facebook likes followers shares amp comments exchange it! The nature of the beast is such that it is people oriented so I like that it was showing value per visit executives love that! As someone that has been in Social Media for some time now but has needed a fresh perspective on measuring all of the different "levels", this was the best article ive ever read on the matter. How does your approach toward conversation, amplification, and applause apply for those properties that a brand does not control but are just as relevant to the bottom line?
Use the four in the post. For non-owned others writing about the company on their own forums or websites or Facebook channel etc I think things are a lot muddier. On those scenarios I think we can use "bleeding edge but as yet of uncertain quality" methods like measuring prevalent sentiment or worse! A possible example for "unowned properties" could be using something like Social Mention.
That will strongly influence what we measure. Hi folks — in the process of impementing a similar dashboard have found 2 approaches to tracking Favorited Tweets. Filter and save those messages in a folder until you are ready to populate your scoring sheet. If I share a post, and you retweet me then I consider that you are trying to influence your audience to read my post. When, your followers i. This is also important, when you see a pattern — few people will always retweet some posts.
Does that mean, they are all important? It becomes important — when, the retweets indeed increase your reach. They can be just spammers, who have automated retweet based on name, or keyword. It starts making sense, when the same post gets retweeted by the 2nd, and 3rd level of followers. For, example if I look at above, I will say ok, if akaushik RTs my post, it increases the reach. And, it is very easy to measure. Amita: This might be a case of potato potata. For now, to take your example, I would consider it to be "first level amplifier" and "second level amplifier.
And can quantitative data really measure something so qualitative? I have been using qv source and qlikview to monitor and compare Facebook pages measuring likes posts and comments which then builds up sentiment for you and charts your competitors brands. Same is done for twitter measuring average sentiment for individual tweets or hashtags and identifying brand advocates and brand damages. Very effective for tracking what people are saying about you or your competitors brands or service Mostly people think that social media Download game gta 4 highly compressed 1mb Free facebook likes followers shares amp comments exchange updating social profiles — such people have no target; hence, their business marketing using social media fails.
Your post clarifies both beautifully. It is essential to have both the purpose of intent and the knowledge to utilize the outcome of that intent. And I completly agree — we tend to focus too much on up front numbers like of Fans, Followers, etc. I love the thinking in this, but I am inspired by a different post of yours. It suggested a measurement framekwork for web analytics but I think the structure lends itself to social media and fills in some of the gaps I see here. You divided metrics into three buckets: acquisition, behaviour and conversion.
Behaviour then covers interactions, clickthroughs and shares. Conversion is as you have outlined here: macro and micro conversions that are known to deliver business value. It is central to ensuring that as Marketers and Analysts we are looking at what drives end to end success. Indeed, if calculated based on number of posts, an increase in the number fans will automatically increase the number of likes, comments and shares.
But do you really create more conversations, applause and amplification? On absolute numbers, yes. Easier on Facebook Steve: The goal for these metrics, per the post, is to not try and increase the number of fans or likes. We use both as diagnostic measures. Reach is a complex metric in Social Media. We have no idea if they read anything we write. We know we "reached" someone if they interacted with our social contribution in some way. So for now I prefer to keep the reach Free facebook likes followers shares amp comments exchange on the backburner.
Though please do note that metric 2, Amplification Rate, is structured to increase the reach of your social contributions by helping you understand what spreads. Thanks for your answer Avinash. Understood, these metrics are activity-tracking metrics. Facebook does provide the number of people who have seen your content in their news feed or at least, the content has been shown on it. For example : My conversation rate was 2. In June, it was 3. It seems fans are increasing their engagement with my content, no?
Not necessarily, if my fan page grew from fans to fans between May and June, and that my number of fans reached as changed from toit may be the opposite. Users are engaging less with my content on a per user reached base. Great post as ever. Only just come to it. Broadly speaking: — News-y content is good for Amplification less good for Conversation or Applause. Most sites wants a combination. But it means your content strategy should probably consider all three metrics slightly differently.
So in an ideal world all your metrics need to be viewed in the light of who is doing the conversing, amplifying, applauding. So they score well on your metrics but, arguably, damage the brand. Ashley: It is always delightful to have your perspective, thanks so much for sharing it. My post is very heavily influenced by what brands and people who are brands should consider an optimal approaching to doing the right things right.
You are absolutely right that linkbaiters and newsy content types might go for a slightly different emphasis for one metric over another. Hence trying to solve for all four works optimally over the long run. And Econsultancy will win big! I just derive so much value from your approach. A possible contender for measuring conversation across many different platforms is socialreport.
It gives overall measures for engagement, reach etc. As I understand it, "applause rate" is the amount of likes or favorites compared to the total number of views of the post. So we are trying to understand is how many positive clicks we can get on each social contribution tweet, post, etc. Conversation, amplification, applause, and how each social media channel contribute to the business bottom-line are insightful metrics. I learned about tools and ways to measure from this conversation.
I have seen and read over and over again that end of the day quality of the content matters… Are you answering a question? Is the content making a positive difference to the friends and followers? And it all makes sense to me. My Q — please can you share good examples of content usage over social media channels for … 1. Manufacturing companies trying to promote their products?
Brand credibility initiatives — where objective Free facebook likes followers shares amp comments exchange to build awareness? You bring up a wonderful point about the quality of engagement. Amplification and Applause both try to get to the quality of engagement with the hypothesis that if you are not contributing something of value then neither metric will look great. It would be wonderful to build on top of Conversation Rate and get a qualitative feel for the type of the conversation and not just the quantity of it.
Something like what SocialMention does when it classifies things into positive, neutral and negative. For now that classification in any tool is simply not good enough. But it will get there. That will most certainly not lead to a valuable social media presence. Flip to creating value for the world, promoting product is a by product that might happen if you make your social contacts life a little better.
For all the flack it got I think BP did a great job with social media when the unfortunate gulf disaster struck. They used search and social to get their voice out there. Free facebook likes followers shares amp comments exchange the social channels they tried to be as human as they could be given legal and other constraintsand it as a good effort.
Take a look at what small companies are doing, like Seventh Generation and Songza etc. Let me rephrase my Q 1 — Can you share with me examples of products manufacturing companies that have done nice job in your opinion in using the social media channels — for answering questions, serving customers, explaining how to solve problems …etc?
I would add that an important piece of engaging in conversations are made up of a series of interactions over time. It can take a while for conversations to unfold. It can takes days and months, even years for conversations to develop. Wow — I have been learning from your blog over the past 4 months and feel like I have a solid analytic strategy primarily based on the knowledge you have shared through your blog on this topic.
So this True Social Metrics thing seems to be all you need for what Avinash Kaushik is talking about. Am I missing something? Here is the link to the tool Mr. Having said that, I am embracing it all. In my current Social Media Metrics course at a University we were introduced to your measurement tool and it resonated with me. That is both the beauty and the challenge for social media. I appreciate having a tool like this that can help me explain to businesses the value of social media.
This is a good start. How can I measure economic value of a Free facebook likes followers shares amp comments exchange without e-commerce such as luxury brands Chanel or Louis Vuitton? Then identify the value of the easiest micro conversions. For Chanel this is the ecommerce outcomes, the value of the videos, offline referrals etc. Is there a way to compare brands with these metrics?
I mean, if Brand A with Alejandro: You can try to normalize the numbers by creating a percentage. My only caveat is that I try to be careful with large sizes. I just tried out your metrics for Twitter and Facebook. Is that a "mention? Retweets and favorites are the most concrete to measure, but comments could be subjective. How should I proceed? Kirk: "Comments" on Twitter are simply replies to a particular Tweet.
Thanks for your reply. Even though this blog post is two years old it is clear that the metrics you discuss are still highly relevant to understanding your business impact on social media and the amplification of these activities. Terrific Post Avinash, but I would really appreciate if you could elaborate how you arrive at the figures for the Economic Value. Shiv: Here is a blog post that outlines how to go about computing economic value. Typically it comes from identifying key business goals and identify the value added to the business by each goal.
Where can I learn how to set up the Google Analytics table measuring macro and micro conversions? And i definitely think it will help in re-designing the Marketing Strategy. I created a spreadsheet with your stats for multiple social sites, across the board with grand totals. After reading your article, I noticed your invitation to submit our creations on combining everything.
I was reading this post and I Free facebook likes followers shares amp comments exchange a doubt. How can I define the money value of a micro conversion? Should I just set a value? You could also simply benchmark your performance against your past performance or current performance of your competitors. Or use True Social Metricswhere you can get industry standards.
Well Really an informative article Man. I have a question: What is more effective Social Media Marketing Or Search Engine Marketing SEO? But have their unique uses, it really depends on if you want to make orange juice or tequila. If you company has a great Care content strategy, both can be pretty good at Care though SMM a bit better than SEO. Which metric would you suggest is a good benchmark against your competitor.
Is it the amplification rate and audience growth or is there any other metric that we should watch out for. Vaishnavi: I love Amplification Rate, because it is the hardest to earn — there is pain a person has to go through to amplify your content, and hence provides a great test if your content is good. Currently, I am writing a social media marketing plan. I also have to describe how the ROI can be calculated. Therefore I am very pleased with this method so I can apply it.
I just do not really understand how you calculated the economic value. Or how do I have to get it. It is also a company that is active on social media, only no interaction or engagement Free facebook likes followers shares amp comments exchange all. Am I supposed to Free facebook likes followers shares amp comments exchange the results to previous performances, competitors or the standard?
Gien: You set up goals and goal in Google Analytics, and True Social Metrics Free facebook likes followers shares amp comments exchange pull that from there. As to how you identify what goals and and what values to assign to them, please see this blog post: Excellent Analytics Tips Identify Website Goal [Economic] Values With regards to your second question, please see my reply to Karl as it has more details: How To Suck At Social Media: An Indispensable Guide For Businesses More and more people use their social media channels as a source of revenue by itself e.
However, the Economic Value seems more complicated here… You are not trying to send your followers towards an owned medium. You just give exposure Free facebook likes followers shares amp comments exchange a certain brand. I suggest followers as advertising rates often depend on this the old-school marketing way…. Jente: My sincerest apologies for the delay in replying to your kind comment.
One simple approach you could take is to measure metrics like Brand Favourability Ratings, Likelihood to Recommend, or even the very obvious Brand Awareness and their ilk. These things as you know have value. You can use primary or secondary research methods to measure these metrics if you do advertising on YouTube, ask your YouTube account manager how they can measure this for you.
If there are links involved, you can measure Assisted Conversions at least ideally via item tagged links, if not via referring URLs where available. This is awesome man! Over 5 years of responses on this single page made for an interesting read. You wrote above the following, a couple of Free facebook likes followers shares amp comments exchange ago: "…. I am per example marketing furniture and equipment for hospitals….
Really fantastic post, I have been using this framework in discussions about social performance for years. I really enjoy the True Social Metrics tool as a means for comparing a competitive Free facebook likes followers shares amp comments exchange based on these metrics. My management team has approached me asking if we can provide a formula for scoring social Free facebook likes followers shares amp comments exchange and as a monthly KPI that uses different weights Counter strike 1 6 2015 download free on the business value of likes, comments and shares.
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value — Breaks down some metrics to consider for your social efforts. Ted Fickes offered a shoutout on Twitter to Avinash Kaushik most recent blog post. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. See the comments following this post by Avinash for a good example.
Speculation is fine, but the confidence being expressed that a new tool or method will uncover a treasure trove of social media value seems un-scientific as in scientific method at best. These measurement problems are not new to social either: Marketing value created is often situational, it depends on the business model and environment.
What works in one situation may not work in another. The answer may also be yes. Visit Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value for his kick ass blog post that lends far greater detail and explanation of these four metrics. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent of the social channel being used.
These include: conversation rate, amplification rate, applause rate, and economic value. The following are some tools you can check out that may do a little or a lot of what Avinash speaks on in that post. Avinash brings to the table a framework with which to measure your success in leveraging social media channels. In a recent post at his web analytics blog, the guru points out that we may all be looking at the wrong things when it comes to monitoring social media marketing effectiveness.
Analytics makes sense of the tracking information collected. A is also for actions, the specific things social media participants do as a result of your social media marketing. Understand there are actions associated with video and audio players so, by their nature, they appear more engaging. Avinash is a constant source of great insight into the world of measurement and his newest post on Conversation, Amplification, Applause, and Economic Value described four of the Free facebook likes followers shares amp comments exchange metrics you should be tracking in the vast world of social media marketing.
However, marketers need to provide leadership within their organizations, to educate peers and to make the case for increased investment in people to allow for a meaningful program that connects to an ROI plan that makes sense at multiple levels of goals and measurement. If you have read this far then consider also reading the latest post on metrics from Avinash Kaushik. But I do read posts by Avinash in full, despite their length. He challenges the nonsense of measuring the wrong things and provides some very real food for thought on how you should design your measurement program.
It is not easy, but it is important. Conversation — the rate at which people respond. Amplification — the distance those discussions travel. Economic Value — Amount of money your Free facebook likes followers shares amp comments exchange actually generate. This is a useful, if not entirely revolutionary, packaging Free facebook likes followers shares amp comments exchange some ideas that quite a few folk in the world of social media marketing have been working with for some time now.
Avinash Kaushik in his post about the best social media metrics. We should note here that what we refer to as Free facebook likes followers shares amp comments exchange rate is roughly the same as what Avinash calls amplification. How is social media any different than any other form of marketing or engagement investment? Avinash Kaushik has posted a great article on the fundamentals of measuring Free facebook likes followers shares amp comments exchange media for business, and it complements our own recent rant about the need Free facebook likes followers shares amp comments exchange think ahead about what your social media program should be out to achieve, Free facebook likes followers shares amp comments exchange how you should measure that effort.
Avanash Kaushik says no. What in fact matters is what happens AFTER you post, tweet or participate. In short, the measure of success should be whether or not your participation drove action. In his blog, Kaushik proposes four distinct social media metrics that should be used as metrics of success across any SM platform. Many social media marketers skimp the details when discussing metrics. Before getting caught up in the fire hose of social media metrics, again, make sure you first established clear goals and desired outcomes.
Map these to your business bottom-line. What you truly need to measure will reveal itself. I have found the following blog post from the well respected web analytics guru, Avinash Kaushik, to be a great place to provide perspective on how you should approach measuring your Social Media efforts: Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value.
Best Social Media Metrics by Avinash Kaushik. The key thing for me was how Avinash related social media metrics back to more real life metrics that non-SEOs can relate to. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value — By Avinash Kaushik. Avinash Kaushik presents a useful and insightful guideline of four metrics that can help your organization manage and develop online interaction with its clients, donors, and constituents. We want to introduce them here.
If you follow the steps, you can end up with something like this —. Find ways to measure participation. He identifies three participation concepts to quantify:. Social Signals and ROI Measurement. Measuring the true ROI of social activity is the new holy grail for inbound marketing software companies. The BIG debate really began….
But if you are going to establish yourself as an authority in your field, you really need to know your Free facebook likes followers shares amp comments exchange. So go the extra mile and spend some time researching and writing detailed posts. Some long posts like the ones Avinash Kaushik frequently writes probably takes even longer. Avinash Kaushik, the Digital Marketing Evangelist for Google, recently outlined four distinct, four distinct, measurable social media metrics for CMOs to use:.
The tools are rising to the challenge issued by marketers and our ability to track actions across networks gives us more data than ever. Increasing the number of visitors is a good thing; so is getting them to stay on your site longer, view more pages and provide comments or other feedback. And as they spread the word within their other social networks, the growth in your exposure can be exponential. Not a new article but one I discovered this week, this brilliant post on measuring social media, the metrics you need to measure and how to collate them.
It even includes a handy download to simplify the process. A great start to understanding measurement although it lacks a focus on ROI return on investment it does give you the tools to measure the virility of Free facebook likes followers shares amp comments exchange campaign. What should you measure instead of focusing entirely on your number of social media followers? The whole point of collecting social media followers is to get them to do something.
This makes it easier than ever for companies to carve out dollars for social media. Can you make this work? It was one thing to say "we need to try this. Your content has been planned, and executed. Key things to measure:. Neben der zitierten Facebook-Hilfe habe ich den offiziellen Facebook-Guide genutzt. Instead, track just a few simple metrics each week or month that are indicative of success or failuresuch as:.
Establishing a social media plan without monitoring and quantifying the success is useless. Identify your Free hidden keylogger for iphone social media metrics and find the right tools that will help you keep track of what Free facebook likes followers shares amp comments exchange want to be measured.
Avniash Kaushik breekt een van zijn ongeschreven regels: hij schrijft alleen over zaken die daadwerkelijk kunnen worden gemeten. Social media is namelijk moeilijk te meten en toch schrijft hijeen artikel over social media metrics Conversation, Amplification, Applause, Economic Value. Diesen gibt es mittlerweile auch in deutscher Sprache. Are users sharing your Facebook posts?
Are they Retweeting your Tweets? Web analytics guru Avinash Kaushik calls this amplification —the rate at which your followers take your content and share it through their own network. The key word here is similar, and that might even be too strong. You always want to create original, meaningful content that keeps people interested. And if you do, please comment here and BRAG about your score!
What did you do to attain it? Who did you connect with that helped raise your score? And do tell us all, what are your impressions of this site? If your managers care about that, we are the blog to watch. TrueSocialMetrics does more that just analyze your Twitter metrics. This tool appears to have been inspired by a blog post from Google Analytics guru, Avinash Kaushik, Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value.
In his post Avinash argues that simple counting metrics which are still popular today do not tell us what actually matters in social media. Try out times and content and see what yields the highest amplification, conversation, and applause rates. Learn from what works. The only way to do this is to read voraciously. Read the mega posts from the experts who pour over every pixel, data point and new argument.
A good start would be Avinash Kaushik and Olivier Blanchard. This involves your social metrics with monetary values and conversion ratios. Best of all, they are sorted into easy to read categories. Clicks, assists and overall role of Free facebook likes followers shares amp comments exchange social site in sales. What is it worth and can you make money from it?
This includes actions such as likes, comments and shares. Surfacing meaningful metrics to show impact, social media measurement requires a different lens. Why did you come into publishing? Whatever your reasons, there are specific goals you, or your authors are trying to reach. Simply put, these are micro and macro conversions which all have an economic value. While your core focus may always be a sale, there are other actions users can take, such as following an author on Twitter, subscribing to a newsletter, clicking a link leading to Amazon, that will generate revenue for you.
Wondering how to assign the revenue amount? Well, now it would be helpful to hand over to Kaushik, who expertly handles this in his blog. Social media voegt waarde toe aan jouw bedrijf mits het goed wordt uitgevoerd natuurlijk. Aan jou de taak om dit in kaart te brengen. Niet alleen om baas te overtuigen, maar ook om te bepalen welk social media kanaal het best scoort.
Al enige tijd verkondigt Avinash Kaushik vier metrics om het succes van jouw social media inspanningen te meten: de conversatie- versterkings- en applausratio en de economische waarde. I never tried to put this out on a paper before, but here it is! And here is my framework, I followed my campaign analytics. This is where bigger budgets, bonuses, and promotions all come from. Definitely a must-read for anyone involved in online marketing today.
Best Web Analytics 2. Best Social Media Metrics: Conversion, Amplification, Applause, and Lifetime Value. I love this post from Avinash — he gives some great ways of beginning to think about measurement. Авинаш Кошик Avinash Kaushikвсемирно известный специалист по интернет-аналитике и признанный эксперт по веб-маркетингу, в августе сего года выступил на проходившей в Сан-Франциско конференции SES Search Engine Strategies с основным докладом. I really like the ability to calculate engagement scores based on a given formula.
This helps to standardise the measurements that are being used in social media. And, not just on a superficial level of likes, followers, and connections. No discussion of social media ROI would be complete without mentioning Avinash Kaushik, Google guru and author of the blog Occams Razor. His many useful posts tell you which metrics are right for which circumstance. Two of my favorites are here and here … challenging reads, but a good way Free facebook likes followers shares amp comments exchange start thinking about the metrics that matter.
The next thing you can do to back up your whole approach is to promote any content or low key form of advertising for your campaign using your own social media account and start to grow your own following online. You can use the progress you have made online as a case study to present and it can work as evidence and set an example of the sort of success you can achieve.
In due course, you can become much more sophisticated and show the value of social media through 4 key Social Media Metrics. Oh did I mention it was also endorsed by Avinash? Avinash Kaushik has a gift for thinking up numbers that really matter to web and social media marketers, so much so that Google hired him as their Digital Marketing Evangelist.
When it comes to Social Media, Kaushik will tell you that the big 4 numbers you want to know about are: Conversion Rate, Amplification Rate, Applause, and Economic Value. Do a little reading here, and then start setting up your accounts. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value: In this article Avinash Kaushik author of Web Analytics: An Hour A Day digs deep into use of social media key metrics by determining the rate of conversation, amplification, applause and economic value.
This post certainly got me thinking about how we measure social media here at Winners Academy. The most important thing according to Mr. Kaushik is what happens after the publication of a post or a tweet depending on which network you use. The reactions to such messages by our potential target. The truth is probably somewhere in the middle. Avinash Kaushik suggests at looking at conversation, amplification and applause rates, and economic value.
But he also advocates for using both quantitative and qualitative data. Best social media metrics: Conversation, amplification, applause, economic value. A social media community is not just the people you chat with. The community may be made up of natural human beings, legal personalities as well as countries. These are the people or institutions that you have managed to befriend from time to time and they have conceded to your advances. They will be combined to make up your social media community.
Avinash Kaushik shares his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:. If you get 50 responses to your tweet, it does not matter if these came from a base of followers or The number of followers or likes of your page are measures for the potential audience, so hopefully more followers lead to more conversation, amplification and applause.
But in itself they present no measure for success. There you can also find a very interesting article on Facebook advertising. Further to my post of last week, here is an interesting take on the issue of social media metrics from Avinash Kaushik, a leading expert in web metrics. Avinash sets out metrics for the following areas:. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value:. I read a very inisghtful article from Avinash Kaushik, one of the biggest webanalytics professionals in the world, proposing a way to measure social media based on common elements among them.
On his blog post he talks about three different metrics for Social Media: Conversation, Amplification and Applause rates. At first glance, the metrics might seem rather simple, but they cover every aspect of how you interact with your fans. Many of us indulge in long hours of discussions trying to prove that social media is bringing value to our businesses. If you ask me, the best way to check is to simply measure it!
However, Kaushik states in his blog post, to categorize social media indicators into conversation rate — measure the level of feedback to your messages that was spread through social media; amplification rate — measures the effects of your messages, which was shared among social media by your audience; applause rate — measures the level of your audience interest in your messages; economic values — measures the business impact of your messages.
Kaushik published an informative blog post thoroughly explaining all of these metrics and how to measure them. Der Vortrag von MR. Do you plan to join more social networks in the future? Getting settled into an app that only supports Facebook and Twitter may be a waste of time. Have you established specific social goals? Some apps may make tracking progress on specific goals easier than others.
Avinash Kaushik explica en este post estos conceptos, que la herramienta agrupa en:. Zelf kijk ik liever naar de vier punten conversatie, versterking, applaus en economische waarde. I was totally enlightened by these social media metrics and glad to share them with you guys. I think the most important thing to take Fifa 14 apk data full unlocked highly compressed from this analysis is that numbers mean very little if the context and meaning behind them are neglected.
These metrics are a way to view your campaign comprehensively, but brands should not make the mistake of ignoring the content behind the numbers. No two social media strategies are created the same. Each strategy should be measured, and ideally tied back to some business outcome, in its own way. There are so many things you could Free facebook likes followers shares amp comments exchange measuring, rather than simple follower counts.
Analytics High-Priest Avinash Kaushik suggests four key metrics:. Your overall performance on Twitter according to the social media metrics created by Avinash Kaushik, author of some of the most popular web analytics books worldwide. Those metrics include my favorite: Applause Rate, which measures the depth of your understanding of what your audience likes, based on favorites.
These metrics focus on the effect your message is having on those who Free facebook likes followers shares amp comments exchange it — how engaged you audience is, including how likely they are to talk to you, spread your message and more. Sample Metrics: Applause Rate, Conversation Rate, Amplification Rate, Overall Engagement Rate. Excellent article by Avinash Kaushik. These metrics provide true insight into effective social media strategy.
What should we be paying attention to after we post, promote, tweet and pin? How should we do it? For a more in depth look at key metrics with social media and other lists, read this great post by Avinash Kaushik. So to recap Module One, the social strategy section was a positive introduction. This post by Avinash remains one of my favorite go-to lists of social media metrics that are worth the long term investment. Click here to read the original post where Avinash goes into depth on how to implement these metrics into your business analytics.
In his article, Kaushik defines a number of metrics built out of similar branded metrics from various social media platforms. This includes conversation rate, amplification rate, applause rate, and economic value. What I want to talk about is reporting on unified metrics compared to individual metrics. The real success of Social Media is measured by another set of metrics that measure the engagement of the people following, liking, circling, subscribing or viewing us.
The following rates have gained a lot of support among Social Media analysts :. Blog comments feel good. Do it enough, and he or she will come to see you as a supporter and be more amenable to other avenues and levels of engagement. To do that, you need to evaluate your posts, tweets, and conversations with standard metrics and measures.
This works well for the typical print advertisement and has even carried over to email marketing and sometimes television. This works for certain approaches but almost never on social media. It has already been noted and shown multiple times that advertising on social media does not work. Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2. If you want to know what people like, measure the amount of clapping. Identify your key performance indicators for your business and for your communications efforts.
Set benchmarks and then actively engage in the analytics. Google evangelist Avinash Kaushik suggests 4 social media metrics that will get you thinking about what you need to measure, and why. This blog post "Six metrics all social media marketers should be familiar", provides an awesome baseline to get the wheels turning on what metrics are important to your campaign.
Avinash Kaushik also gives great insight into what he feels are the best social media metrics: conversion, amplification, applause, and economic value. It shows you how each tweet has performed in terms of the retweets, favourites and replies it has received as well as your potential audience and Free facebook likes followers shares amp comments exchange successfully you are performing according to Avinash Kaushik social media metrics, author of best selling web analytics books worldwide.
You also need to know how to properly determine how effective your social marketing efforts are. Typically, various forms of content marketing are shared on social, which is why I am pulling social into the equation. In social, you want to be looking at the conversion rate, amplification rate, and applause rate. Avinash Kaushik breaks down each of these nicely:. But what if I told you that actually all Free facebook likes followers shares amp comments exchange social networks including your blog!
Several years ago, Avinash Kaushik wrote a post where he touts the best social media metrics are Conversation, Amplification, Applause, and Economic value. Really diving into these metrics and exploring ways to combine them will give you the clearest picture of your success, as noted by Avinash Kaushik in his post on the best social media metrics.
Since social media provides a certain amplification factor that gets multiplied every time other people share your content, you can calculate how your reach has expanded beyond your own follower count to include the followers of those who shared your content. There are so many social media Free facebook likes followers shares amp comments exchange and so little time. The Facebook download of page insights has over columns of data, ranging from daily Likes to video plays in the last 28 days.
After setting your goals you then decide what KPIs to use. Avinash Kaushik gives great insight into what he feels are the best social media metrics: conversion, amplification, applause, and economic value. Ultimately, success on social media can be measured by many of the ways mention above. Companies that are spending time and money using social media to market to their costumers really must spend the time analyzing their posts, likes, shares, reach, views, etc.
The whole point of getting involved in social media is to create or become part of a community. In order to create that community, your posts and participation must foster engagement. According to Avinash Kaushik in his article Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value, engagement can be broken down into four measureable areas as listed in the article title.
As we work toward investing in our social media communities here at Buffer, we expect to try out a lot of new experiments along the way in terms of the best ways to measure our efforts and the best types of content that truly engage with our audience. What does that mean? According to Avinash Kaushik, amplification is the rate at which your followers take your content and share it through their network. What are the KPIs and Metrics that you recommend to measure success of social media programs?
Talk about metrics on Audience Engagement, metrics on Outcomes of Social Media projects. Avinash Kaushik explains how to measure outcomes in terms of macro conversions sales and micro conversions brochure downloads, contact form submissions etc. If you really want to get even more out of this study, read Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Not only do they track their posts on many platforms very methodically, they also assign a dollar value to the engagement that is received.
Puedes encontrarlas y calcularlas en todas las redes sociales en una forma u otra. We talk about these metrics a lot, and for good reason. You can find them and calculate them on all social networks in one form or another. Plus, they give you meaningful information Free facebook likes followers shares amp comments exchange the health of your social media channels by showing you how well your fans are engaging with your brand on social media.
As a result, he developed the following to serve as an accurate foundation for metrics and engagement. Lack Of Consistency In Metrics Across Networks. What is the value of a given social interaction on a given social network? Consider Facebook Likes, Comments, and Shares Free facebook likes followers shares amp comments exchange. Twitter Favorites, Replies, and Retweets. The tool True Social Metrics was created with engagement in mind.
While it offers the user a convenient dashboard for standard social media metrics such as number of followers, likes, posts and comments for a variety of social platforms, True Social takes things a step farther by integrating the advice of Avinash Kaushik and also measures conversation, amplification, applause and economic value. Back To The Bottom Line. Ultimately the value of a list lies in its ability to generate repeat conversions.
For an Adsense site, that might be getting people back to the site to click on ads. For an Free facebook likes followers shares amp comments exchange site, it might be to get people to buy complementary For a non-profit, it could be getting volunteers out to their next event.
Anyway, as time goes on, the level of data can seem more daunting, the amount of information increasing at an exponential rate and the amount that you can report on can make you do excessive amounts of facepalms and hair-pulling. And to be honest, little has actually changed. KEY CONTENT PAGES : Once a visitor gets to your website, what pages are most viewed? Key Content or Top Pages tells what is their hierarchy of needs from your business.
Then once you have the data, add up the total of conversation, amplification, and applause for a given time period, and divide each total by the number of posts. Economic value will require a bit more homework on your end. Kaushik wrote a pair of helpful posts on conversions and economic value that can help sort this out. A guru in this field, Avinash Kaushik has addressed the challenges of measurement and tracking the things that matter many times Social measurement, Digital marketing but it bears repeated discussion because all too often we see people continuing to measure the wrong things and build passionate arguments and make million dollar decisions because of them.
Avinash Kaushik digs in and tries to answer this Free facebook likes followers shares amp comments exchange by describing four great social KPIs: Conversion rate, amplification rate, applause rate and economic value. Метрики для оценки результатов работы в соцсетях, которые использует Авинаш Кошик, были разработаны в противовес таким метрикам, как количество подписчиков, количество постов и прочим статистическим показателям низкого качества.
TrueSocialMetrics Premium — a social media marketing tool that provides insights about how to improve your social media presence. Если с конверсией все и так ясно — это абсолют любой маркетинговой активности — то на вовлечении пользователей нужно остановиться подробнее. В этом нам поможет Авинаш Кошик. Полагаю, этот маркетолог не нуждается в представлениях. Еще в году он опубликовал методологию оценки вовлечения пользователей во всех социальных медиа.
По сути, относительный уровень вовлечения пользователей по Кошику — это самоценная метрика, которая состоит из четырех составляющих:. If you use Facebook or twitter for your business, you probably try to measure the ultimate effect that these channels have on your bottom line. But there could be many other important metrics to consider when it comes to social media. A colleague recently highlighted a few social media metrics from Avinash Kaushik in a post Avinash wrote in October Avinash measure conversation as follows:.
The unpredictability of social media inflates, or sometimes deflates, the mean. This is due to the variability of Free facebook likes followers shares amp comments exchange data. This is why using the median is beneficial when investigating aggregate data. Social media metrics like applause and amplification work best when judging single status updates.
So which metrics will help you evaluate the social media impact on your brand? Avinash Kaushik is suggesting among others, three main metrics:. I created the following spreadsheets and making them available to everyone. They include engagement, reach, etc. In more complicated terms, the success of a social media site is measured by four distinct metrics, regardless of the social channel you use. According to Avinash Kaushik, these four metrics are:. The Conversation, Amplification, Applause and Economic Value of social media.
This framework assesses social media against four sets of Free facebook likes followers shares amp comments exchange, measuring how well it delivers on each. Enter a blog post written by Digital Marketing expert, Avinash Kaushik. In this article, Kaushik proposed a universal set of metrics that can be used across social platforms that would allow brands and businesses to better track and measure their engagement on social media.
The number of comments you receive on your Facebook posts used to determine whether or not your Facebook posts are doing well or not. Instead, track your conversation rate on Facebook instead of just comments. This is simply the number of conversations per social media post. Bekijk het aantal conversies en deel dit door de totale kosten voor de conversies minus de totale opbrengsten van deze conversies. Zo krijg je Free facebook likes followers shares amp comments exchange zien wat de inspanningen hebben opgeleverd of hebben gekost per conversi en per kanaal.
Wenst u nog meer info over dit Social Media Model? Breaking down Engagement into Conversation, Amplification and Applause: Avinash Kaushik goes further and defines more advanced ratios that break down engagement into Free facebook likes followers shares amp comments exchange constituent parts. These are summarised by Shobha Thomas as follows:. Aside from tracking traffic, tie in social media specific metrics too.
Pero si lo que buscas es posicionarte como un profesional tema Marca Personalo darle visibilidad a tu empresa, mide. Hazle caso al Boss. De methode hoe ik social media meet heb ik van een van mijn weinige marketinghelden Avinash Kaushik. Natuurlijk heb ik het wat aangepast, maar de basis herken je er zeker in terug. Hier zitten voor- en nadelen aan, maar ik wil graag weten van het aantal mensen dat ik al bereik met een bericht hoeveel daarvan weer iets actief ondernemen.
Monitor each metric by diagnosing, prioritize your strategies and evaluate the data to determine the success of your strategy. And then repeat: diagnose, prioritize and evaluate… and repeat until you get it right. In fact, social sharing is one of four key social media metrics that Avinash Kaushik suggests businesses track. He refers to the social sharing metric as Amplification Rate. The other three important social media metrics that he suggests that businesses track are: Conversation Rate, Applause Rate, and Economic Value.
It is a delightful read that challenges how you think about social media, which is built on his measurement model for social activity. Terkait hal itu, ahli statistik internet dan penulis asal India, Avinash Kaushik, pernah menulis bahwa fitur interaksi media sosial terbagi menjadi 3 tiga kategori:. In addition to what Scott and Zachary have said, there are four quantifiable metrics for social media that prove return on investment ROI.
They were introduced by Avinash Kaushik, a well-respected online analytics master, several years ago:. By timeless we mean things he wrote about years ago are still applicable today, which is a rarity in the ever-changing digital realm. Decide which social platforms you want to keep track of, and use a spreadsheet to track these shares over time. Now, Kaushik is recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence.
He initially defined these four social media metrics in a blog post published back in October Due to the business nature, the purpose is not to sell Activation code of cooking academy game product but to get the clients to engage with the offered services and book photo shoots or workshops with Judy. Furthermore, there are different tools that can used to measure this level of engagement, that the group is going to use constantly so the strategy can be changed if necessary.
The dashboard on will track your Twitter pages how others are interacting with your tweets, URL clicks, and which sources link to your content. Other sites Free facebook likes followers shares amp comments exchange Topsy show which keywords tweeted the most, unfortunately was purchased by Apple two year ago. An image of the Topsy dashboard is shown below.
When you know when your audience is then you can know how to reach them. Aim for a high rate. Be humorous, meaningful, and having a deeper understanding of your audience. This will in turn, increase your business value. Now that you have an idea of how and where you are going to start evaluating, it is always a good idea to know what you should evaluate.
Well… fear no more, there are 4 simple measures to make sure you are focusing your social media participation perspective in the right direction! What are analytics specifically measuring? Avinash Kaushik, the Digital Marketing Evangelist for Google, proposes four social media metrics that are measured. After every play or musical, the director, playwright and actors look for evaluation, praise for a job well done, in the form of claps from the audience or reviews in the paper.
Your health organization should use tactics to be effective on social media. Best Social Media Metrics focuses on conversation, amplification, applause, economic value. You might be asking yourself after reading about all these tracking gadgets that can be mind-boggling for some of us including me. In a post about Social media metrics, Avinash Kaushik was extremely helpful in clearing up the importance of it all by saying:.
So what exactly is all of this telling me? There are four best metrics to use when measuring the success of social media. These metrics will give your health organization a better idea of how effective its messages are. Understanding these metrics gives us marketers the power to overcome some of the unpredictability that often comes with using social media. However, this poses the question, what metrics are actually worth measuring?
But you can Free facebook likes followers shares amp comments exchange some of it by measuring the impact Free facebook likes followers shares amp comments exchange certain actions, like how many people visit your page or take Free facebook likes followers shares amp comments exchange of a content offer. For more explanation on this process, check out this post by Avinash.
As on any other marketing channel you are able to measure leads, conversions, visits to your website or specific campaigns. This method of social media measurement was originally introduced by digital marketing expert Avinash Kaushik. He proposed a set of universal metrics for marketers to use across all social platforms that would allow brands and businesses to better track their social media efforts.
Here is his Google Analytics dashboard, showing the actual economic value of the macro and micro conversions he defined for his company:. What matters is what happens after you post.
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